The Art of Storytelling


Quick Summary

Leaders and others need to be good storytellers to inspire a team, to motivate others, to better communicate a strategy or make change. Storytelling is a key skill in today’s business because it creates a connection, shares ideas and is an effective way to communicate.  

Many people will say they are not great storytellers because they think of telling a joke or a funny story, or they may have a fear of public speaking. By addressing these concerns, and providing an easy to remember, step-by-step process, this workshop develops essential skills for skillful storytelling.

If you want an actionable, inspirational, uplifting, dynamic, memorable and entertaining program with skills that can be implemented immediately then The Art of Storytelling is for you.

Presentation Outline

Drawing upon real-world experience and examples I will customize a program to fit your needs and format. Here is the step-by-step approach learning The Art of Storytelling.

Facts sell – Stories tell

The purpose and outcome of telling stories

The components of The Art of Storytelling

The CREATIVE storytelling formula:

C: Context: Facts are useless without proper context – set the stage: state the problem, the challenge, the obstacle – all in context

R: Relevance: The best stories need to support a point – a point you are trying to make as well as something the listeners can relate to.

E: Engaging: Stories need to be engaging with humor, pace, inflections, eye contact, body movement, interaction and the appropriate energy.  

A: Authentic: One of the most important aspects of great storytelling is to keep it real, state the obvious, be yourself and the facts need to be true.

T: Timing: Don’t be wordy. Find the right balance between using enough words to carry the story without abusing adjectives or using flowery speech patterns.

I: Insightful: Help the audience see things in a new light or to look at things differently. Allow them to feel you are letting them in on a secret.

V: Victor: A story needs a hero or needs to solve the problem, overcome the obstacle, or declare the winner.

E: Ending: Great stories have a great ending. It needs to be ‘wrapped up’ and the dots from the beginning to end need to connect.

This session is dynamic, engaging and memorable. Attendees leave the program with real skills they can implement immediately and experience a dramatic increase in their ability to tell stories.

Topic Authority

  • √ I have been telling stories as a professional speaker for more than 25 years.
  • √ I have presented the Art of Storytelling more than 100 times at companies like Destination Hotels, IHG Hotels, Dignity Health, Option One Nutrition, SAP and Hewlett Packard.
  • √ I am a world renowned expert in leadership and personal development
  • √ Bestselling author of three books.
  • √ I have delivered more than 4000 presentations to more than 43,000 individuals.
  • √ My work was praised by Stephen R. Covey as ‘edifying and inspiring” and covered in national newspaper and media.

Target Audience

Any organization or group that wants to improve teamwork, collaboration, inspiration and communication through effective storytelling.

Possible Formats

This presentation can be delivered as a keynote-type presentation or 2-hour workshop depending on your needs. This program is often combined with other programs to create a full or half-day program.

Intended Outcomes

√ Learn how to use your own stories effectively

√ Learn a step-by-step approach to great storytelling

√ Increased communication

√ Less contention and conflict

√ Greater collaboration

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